ASK Coffee Roastery – Our Story
ASK Coffee Roastery began with a simple belief: great coffee starts with asking the right questions.
From sourcing quality green beans to careful roasting and precise brewing, every step is intentional.
Based at 32 Seah Street, Singapore, ASK is both a café and a working roastery. We serve thoughtfully brewed coffee to the public while supporting businesses through wholesale coffee beans, equipment supply (B2B & B2C), café consultancy, and hands-on coffee workshops.
Whether you are a coffee drinker, café owner, or aspiring barista, ASK exists to share knowledge, elevate standards, and help people brew better coffee — one cup at a time.
ASK Coffee Roastery — Brand Manifesto
We believe great coffee is never accidental.
It begins with 温 —
because temperature shapes flavour, balance, and clarity.
From roasting curves to brewing water, precision matters.
We follow é—» —
listening to aroma as coffee speaks.
Each bean carries a story, and our role is to reveal it, not mask it.
We commit to 稳 —
consistency in process, quality, and results.
Trust is built when every cup delivers what it promises.
And we live by é—® —
the courage to ask why, how, and how it can be better.
Because progress in coffee comes from curiosity, not comfort.
ASK Coffee Roastery exists to roast with intention, brew with care,
and share knowledge openly — supporting coffee drinkers, cafés, and businesses alike.
We ask, so coffee can be better.
Vision
Our vision is to grow ASK Coffee Roastery into a leading coffee partner for both individuals and businesses, guided by 温 · é—» · 稳 · é—® — mastering temperature, preserving aroma, delivering consistency, and always questioning how to improve.
